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प्रश्न
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
पर्याय
Sales promotion
Product promotion
Firm promotion
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उत्तर
Sales promotion
Explanation:
Sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
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संबंधित प्रश्न
Distinguish between Advertising and Sales promotion.
Write any two differences between Advertising and Sales promotion.
Which function of management helps in increasing sales?
What is Direct Mail Advertising?
What is meant by sales promotion?
Which of the following is the sales promotion tool?
Promotion to marketing means ______.
Enumerate the various promotional techniques used by business firms to boost sales.
Discuss the advantages of sales promotion.
What stands for the acronym AIDCAM?
