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प्रश्न
Write any two differences between Advertising and Sales promotion.
फरक स्पष्ट करा
उत्तर
| Point of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build image of producer and his product | To increase immediate sales. |
| Scope | Wide - Newspapers, magazines, TV, radio, posters, films and other media. | Narrow - Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Regularity | Regular and recurring. | Limited period, non-recurring. |
| Emghasis | Informs, persuades and reminds, attracts customers towards the product. | Supplement to advertising and personal selling, it pushes product towards buyers. |
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Notes
Students should refer to the answer according to their questions.
Concept of Sales Promotion
या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
संबंधित प्रश्न
Distinguish between Advertising and Sales promotion.
Which of the following is more of personal medium of advertisement?
______ is non-repetitive one-time communication that helps to increase immediate sales.
Define sales promotion.
Free samples is given to consumers in case of ______.
Which of these best describes the objective of sales promotion?
______ is a wide term which includes advertising, sales and personal selling.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
Discuss the advantages of sales promotion.
