Advertisements
Advertisements
Question
Write any two differences between Advertising and Sales promotion.
Distinguish Between
Solution
| Point of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build image of producer and his product | To increase immediate sales. |
| Scope | Wide - Newspapers, magazines, TV, radio, posters, films and other media. | Narrow - Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Regularity | Regular and recurring. | Limited period, non-recurring. |
| Emghasis | Informs, persuades and reminds, attracts customers towards the product. | Supplement to advertising and personal selling, it pushes product towards buyers. |
shaalaa.com
Notes
Students should refer to the answer according to their questions.
Concept of Sales Promotion
Is there an error in this question or solution?
RELATED QUESTIONS
Distinguish between Advertising and Sales promotion.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
______ bridges the gap between advertising and personal selling.
Which function of management helps in increasing sales?
Advertising goods involves ______ of goods and services.
Sales promotion activities help to create interest in new products and ______.
Promotion to marketing means ______.
Enumerate any four methods of sales promotion.
Describe the role of sales promotion.
What stands for the acronym AIDCAM?
