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प्रश्न
Write any two differences between Advertising and Sales promotion.
अंतर स्पष्ट करें
उत्तर
| Point of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build image of producer and his product | To increase immediate sales. |
| Scope | Wide - Newspapers, magazines, TV, radio, posters, films and other media. | Narrow - Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Regularity | Regular and recurring. | Limited period, non-recurring. |
| Emghasis | Informs, persuades and reminds, attracts customers towards the product. | Supplement to advertising and personal selling, it pushes product towards buyers. |
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Notes
Students should refer to the answer according to their questions.
Concept of Sales Promotion
क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
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Explain the objectives of promotional activities.
What stands for the acronym AIDCAM?
