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प्रश्न
Describe the role of sales promotion.
Describe the role of sales promotion in promoting a brand.
उत्तर
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Boosting Immediate Sales: Sales promotions quickly boost sales by offering customers immediate value, such as discounts and deals.
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Clearing Inventory: Sales promotions can help clear out excess stock, making room for new products and reducing storage costs.
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Creating Urgency: Limited-time offers create a sense of urgency, encouraging customers to make quick purchase decisions to take advantage of the promotion.
- More profits: Sales promotion helps to increase the sales and thereby profits to the seller.
- New products: Sales promotion helps to launch new products and to make immediate sales.
- Off-season: It helps to maintain the demand even during the off-season.
- Habit: Schemes like free sample and trial make the consumer habitual of the product.
- Stock clearance: Sales promotion helps to clear the overdue stock.
- Low cost: It creates mass markets and hence reduces the cost of production through the economies of large-scale production.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
Which of the following is more of personal medium of advertisement?
______ is non-repetitive one-time communication that helps to increase immediate sales.
Which of the following is the sales promotion tool?
What is meant by 'premium offer'?
Enumerate the various promotional techniques used by business firms to boost sales.
Discuss the advantages of sales promotion.
