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Sunita Took Her Niece. Aishwarya for Shopping to 'Benetton' to Buy Her a Dress on The Occasion of Her Birthday. She Was Delighted When on Payment for the Dress She Got A Discount Voucher to Get 20% off for a Meal of Rs 500 Or Above at a Famous Eating Joint. Identify the Technique of Sales Promotion Used by the Company in the Above Situation - Business Studies

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Question

Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation

Solution

The usable benefit is used by the company to promote sales.

shaalaa.com
Concept of Sales Promotion
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2016-2017 (March) Delhi Set 1
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