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Mansi Took Her Niece, Ridhima, for Shopping to 'Mega Stores' to Buy Her a Bag for Her Birthday. She Was Delighted When on Payment of the Bag She Got a Pencil Box Along with The Bag Free of Cost. Identify the Technique of Sales Promotion Used by the Company. - Business Studies

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Question

Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.

Identify the technique of sales promotion used by the company.

Solution

Product combination is used by the company to promote sales.

shaalaa.com
Concept of Sales Promotion
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2016-2017 (March) All India Set 1

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