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Question
What is meant by inhouse market?
Solution
Door-to-door salespersons visit the homes of consumers and offer products to them. Before the visit, initial contact may be created through telephone or mailed-in coupon. This is an effective method and offers great convenience to the customer. In India, Eureka Forbes sells its water filters and vacuum cleaners through this method. This is, however, a time-consuming and costly method. In some cases, a host invites friends to a party. The salesperson demonstrates the products at the market and takes orders from the invitees. This offers a friendly and social environment for shopping.
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