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Question
Write a short note on Social Marketing stage.
Solution
Social marketing is a concept that integrates marketing strategies to achieve social change and benefit society. It aims to influence behaviours that improve individual and community well-being and focuses on changing behaviours for social good, such as promoting health, safety, and environmental sustainability. Social marketing targets specific audiences with tailored messages that resonate with their values and needs. It prioritizes the welfare of society over commercial gains, addressing issues like public health, safety, and environmental conservation. It ensures ethical practices in campaigns, respecting cultural norms and values.
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