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Question
Marketing was considered to be mere distribution in this stage of Marketing:
Options
Production-oriented stage
Sales-oriented stage
Product-oriented stage
Marketing-oriented stage
Solution
Production-oriented stage
Explanation:
In the production-oriented stage, the primary focus was on producing goods efficiently and in large quantities. Marketing was seen mainly as a means to distribute these goods to consumers, with little emphasis on understanding or meeting customer needs. The assumption was that consumers would buy products as long as they were available and affordable.
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