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Question
A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?
Options
Sales-oriented stage
Product-oriented stage
Societal marketing stage
Marketing-oriented stage
Solution
Societal marketing stage
Explanation:
The societal marketing stage focuses on satisfying customer needs and achieving company profits while considering the long-term welfare of society. This approach integrates social and ethical concerns into marketing strategies, ensuring that business practices benefit society as a whole while still being profitable and satisfying consumers.
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