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Question
Which marketing concept places importance to attract and persuade customers to buy the products?
Options
Selling concept
Production concept
Product concept
Societal concept
Solution
Selling concept
Explanation:
The selling concept focuses on creating sales transactions rather than on customer needs. It involves aggressive sales techniques to persuade customers to buy products. This concept assumes that consumers will not buy enough of the company's products unless it undertakes a large-scale selling and promotion effort. The goal is to generate sales and achieve short-term profits through intensive selling and advertising.
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