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प्रश्न
Which marketing concept places importance to attract and persuade customers to buy the products?
पर्याय
Selling concept
Production concept
Product concept
Societal concept
उत्तर
Selling concept
Explanation:
The selling concept focuses on creating sales transactions rather than on customer needs. It involves aggressive sales techniques to persuade customers to buy products. This concept assumes that consumers will not buy enough of the company's products unless it undertakes a large-scale selling and promotion effort. The goal is to generate sales and achieve short-term profits through intensive selling and advertising.
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संबंधित प्रश्न
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In this stage of marketing, the motto was to 'Sell what can be produced':
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"Today's Market Concept is known as Consumer Oriented Concept". Give a reason either for or against this statement.
Explain any two stages in the evolution of marketing.
Name the stages of marketing.
