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Question
What is place mix?
Solution 1
Place or distribution mix consists of all the activities involved in transferring ownership and physical possession of the product to consumers. Its purpose is to make the product or service available to customers at the right time and at the right place. Place mix, also known as distribution mix or channel strategy, refers to the set of activities and decisions a company makes to ensure its products are available to customers in the right locations, at the right times, and in the right quantities.
Solution 2
Place mix is a systematic combination of various activities used to provide goods and services to consumers or ultimate users at the right place and at the right time.
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