Advertisements
Advertisements
Question
State the components of place mix.
Solution
- Channel of distribution: The route along which products flow from the producer to consumers. The channel of distribution may be direct or indirect. In direct channel there is no middleman or intermediary between the producer and consumers. Door-to-door selling, company owned retail stores, mail order selling, automatic vending machines and online selling are the main forms of direct distribution. In case of indirect channel, wholesales and retailers serve as the links between the producer and consumers.
- Physical distribution: All the activities involved in handling and physical movement of products are collectively known as physical distribution. Storage, transportation, inventory, control and order processing are the main elements of physical distribution or marketing logistics.
RELATED QUESTIONS
Read the given passage carefully and answer the following questions.
| A reputed publishing company is planning to open new showrooms in some big cities in North India. The company wishes to invite celebrity novelists to inaugurate their new outlets. It also plans to invite other celebrities from the literary world and make new book releases before August. Introductory offers will be given in the form of price reductions, limited edition of autographed copies and discount coupons. |
- Identify the promotional tools adopted by the company.
- In what way do the promotional tools adopted by the company generate sales?
What are the elements of marketing mix.
______ is a stage at which idea of new product is tested in potential consumers to determine consumer acceptance.
A car manufacturer offers to sell a particular brand of car at a discount of Rs. 10,000 for a limited period. Identify the sales promotion activity in the above example.
'Ultimate Televisions Ltd.' is offering its 50" TV sets at a discount of Rs. 10,000 for a period of two months beginning from 15th February, 2021. Which of the following sales promotion activity is being used by 'Ultimate Televisions Ltd.':
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
As a Marketing Manager, explain any four objectives of Advertising you will familiarise a new sales team with, during their training and orientation sessions.
Which of the following is not an element of Distribution mix?
Give the four components of a promotional mix.
What do you understand by marketing mix?
