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Question
A high percentage of new products fail during this period of Product Life cycle:
Options
Growth stage
Decline stage
Introduction stage
Maturity stage
Solution
Introduction stage
Explanation:
The introduction stage is when a new product is launched into the market. During this period, the product is still gaining awareness, and sales are typically slow. High costs associated with product development, marketing, and distribution often result in low or negative profits. Many new products fail to gain sufficient market acceptance or fail to generate enough revenue to cover these initial costs, leading to a high failure rate during this stage.
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