Advertisements
Advertisements
प्रश्न
A high percentage of new products fail during this period of Product Life cycle:
पर्याय
Growth stage
Decline stage
Introduction stage
Maturity stage
उत्तर
Introduction stage
Explanation:
The introduction stage is when a new product is launched into the market. During this period, the product is still gaining awareness, and sales are typically slow. High costs associated with product development, marketing, and distribution often result in low or negative profits. Many new products fail to gain sufficient market acceptance or fail to generate enough revenue to cover these initial costs, leading to a high failure rate during this stage.
APPEARS IN
संबंधित प्रश्न
Which stage of Product Life Cycle has a greater emphasis on customer service?
Which stage of the product life cycle is marked by falling costs and rising revenues?
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
The strategy of selective distribution may be employed during ______ stage of product life cycle.
Which stage of the Product Life Cycle is characterised by saturation in the market?
Choose the correct sequence of the Product Life Cycle.
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
Explain the strategies to be adopted during the introduction stage of Product Life Cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
