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Question
Marketing mix for products consists of ______.
Options
4Ps
7Ps
8Ps
5Ps
Solution
Marketing mix for products consists of 4Ps.
Explanation:
The marketing mix for products traditionally consists of the 4Ps, which are:
- Product: The goods or services offered by a business to meet customer needs and wants.
- Price: The amount of money customers must pay to obtain the product.
- Place: The locations and methods used to make the product available to customers.
- Promotion: The activities that communicate the product’s features and benefits and persuade customers to purchase it.
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