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Question
How do customers know about the new product in the market?
Options
Branding
Pricing
Promotion
Labelling
MCQ
Solution
Promotion
Explanation:
Promotion is the process of communication with the potential buyers involving information, persuasion and influence. It includes all types of personal and impersonal communication with customers. According to the American Marketing Association, "Promotion is the personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or to act favourably upon an idea that has commercial significance to the seller".
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Promotion and Promotional Techniques
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