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Question
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
Options
Marketing
Sales
Publicity
None of these
Solution
Promotion mix includes Sales Promotion, Personal Selling, Advertising and Publicity.
Explanation:
The promotion mix consists of various strategies used to communicate with the target market and persuade them to purchase a product or service. The key components of the promotion mix are Sales Promotion, Personal Selling, Advertising, and Publicity. Publicity involves generating public awareness and interest through unpaid media coverage and other forms of non-paid promotion.
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