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Question
Explain branding.
Solution
A brand basically serves as an identity for a company. This is much more than logos and names. The identity has to be created based on a different and unique idea and put through a compelling story. You have to make sure that it connects well with all the potential customers and this should also form strong bonds with the customers.
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Sales promotion is helpful in making effective.
Read the given passage carefully and answer the following questions.
| A reputed publishing company is planning to open new showrooms in some big cities in North India. The company wishes to invite celebrity novelists to inaugurate their new outlets. It also plans to invite other celebrities from the literary world and make new book releases before August. Introductory offers will be given in the form of price reductions, limited edition of autographed copies and discount coupons. |
- Identify the promotional tools adopted by the company.
- In what way do the promotional tools adopted by the company generate sales?
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
This marketing component is most likely to be standardized ______.
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
An element of marketing mix, which creates utilities of time, place and possession:
Give one difference between mail order shopping and teleshopping.
Write a short note on any two P's of marketing.
Enumerate the elements of promotion mix:
