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प्रश्न
Explain branding.
उत्तर
A brand basically serves as an identity for a company. This is much more than logos and names. The identity has to be created based on a different and unique idea and put through a compelling story. You have to make sure that it connects well with all the potential customers and this should also form strong bonds with the customers.
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संबंधित प्रश्न
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
'Ultimate Televisions Ltd.' is offering its 50" TV sets at a discount of Rs. 10,000 for a period of two months beginning from 15th February, 2021. Which of the following sales promotion activity is being used by 'Ultimate Televisions Ltd.':
Which one is not an element of marketing mix?
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
One of the additional elements of marketing mix of services is ______.
Enumerate the elements of marketing mix.
Distinguish between multilevel marketing and teleshopping.
Explain promotion mix.
What do you understand by marketing mix?
