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प्रश्न
What do you understand by marketing mix?
उत्तर
Marketing mix refers to a combination of four basic elements, viz. product, price, promotion and place, popularly known as four P's of marketing. Marketing mix involves the selling of satisfaction rather than selling a product. Hence, it is found out what the customer wants, and it is ensured that they get the maximum satisfaction. As the needs of the customers change, marketing mix may have to be changed from time to time. Hence marketing mix is a dynamic concept.
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संबंधित प्रश्न
Explain branding.
Describe any two elements of the marketing mix.
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
Study the relation between first and the second words given below and fill in the fourth word on that basis.
Advertiser : Advertising : : Publicity : ______
Which of the following is not a promotion mix?
What are the components of 'price mix'?
State the components of place mix.
Define 'price mix.'
Enumerate the elements of promotion mix:
