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प्रश्न
Write a short note on any two P's of marketing.
उत्तर
Elements of Marketing Mix
- Product mix: It is the starting point of marketing activities. It involves developing new products and improving the existing products as per the requirements of the customers.
- Price mix: It involves decisions regarding the price of the product, discount, credit and terms of payment.
- Place mix: Place mix includes channels of distribution, i.e., routes through which goods move from a producer to consumers and physical distribution, e.g., transportation, warehousing.
- Promotion mix: It includes advertising, personal selling and sales promotion. Promotion mix helps to increase demand for a product, enhance brand image, raise awareness for a product and increase its market share.
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संबंधित प्रश्न
What are the elements of marketing mix.
"Buy appliances worth Rs.15,000 and get a discount voucher of Rs. 3,000." Which of the following sales promotion activity is being depicted here?
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
Which one is not an element of marketing mix?
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Which of the following is not an element of the marketing mix?
Which of the following is not an element of Distribution mix?
Distinguish between multilevel marketing and teleshopping.
Explain promotion mix.
Define 'price mix.'
