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प्रश्न
Which of the following is not an element of the marketing mix?
पर्याय
Distribution
Product
Target market
Pricing
उत्तर
Target market
Explanation:
The traditional marketing mix elements are Product, Price, Place (Distribution), and Promotion. The target market is not an element of the marketing mix but rather the group of consumers that the marketing mix is designed to reach and serve. The target market is identified through market segmentation and is crucial for creating an effective marketing strategy, but it is not considered one of the 4 Ps of the marketing mix.
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संबंधित प्रश्न
Write Short Note on Publicity.
‘Products are not purchased but sold’, with which point of view is this statement associated?
Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
This marketing component is most likely to be standardized ______.
One of the additional elements of marketing mix of services is ______.
What are the components of 'price mix'?
Give one difference between mail order shopping and teleshopping.
State the components of place mix.
Define 'price mix.'
