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प्रश्न
Which of the following is not an element of the marketing mix?
विकल्प
Distribution
Product
Target market
Pricing
उत्तर
Target market
Explanation:
The traditional marketing mix elements are Product, Price, Place (Distribution), and Promotion. The target market is not an element of the marketing mix but rather the group of consumers that the marketing mix is designed to reach and serve. The target market is identified through market segmentation and is crucial for creating an effective marketing strategy, but it is not considered one of the 4 Ps of the marketing mix.
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संबंधित प्रश्न
Read the given passage carefully and answer the following questions.
| A reputed publishing company is planning to open new showrooms in some big cities in North India. The company wishes to invite celebrity novelists to inaugurate their new outlets. It also plans to invite other celebrities from the literary world and make new book releases before August. Introductory offers will be given in the form of price reductions, limited edition of autographed copies and discount coupons. |
- Identify the promotional tools adopted by the company.
- In what way do the promotional tools adopted by the company generate sales?
What are the elements of marketing mix.
Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
A car manufacturer offers to sell a particular brand of car at a discount of Rs. 10,000 for a limited period. Identify the sales promotion activity in the above example.
'Ultimate Televisions Ltd.' is offering its 50" TV sets at a discount of Rs. 10,000 for a period of two months beginning from 15th February, 2021. Which of the following sales promotion activity is being used by 'Ultimate Televisions Ltd.':
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
This marketing component is most likely to be standardized ______.
Give one difference between mail order shopping and teleshopping.
Explain promotion mix.
Write a short note on any two P's of marketing.
