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प्रश्न
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
विकल्प
Both Statement-I and Statement-II are correct.
Both Statement-I and Statement-II are incorrect.
Statement-I is correct and Statement-II is incorrect.
Statement-I is incorrect and Statement-II is correct.
उत्तर
Both Statement-I and Statement-II are correct.
Explanation:
From the customer's perspective, a product is a collection of utilities that is acquired because of its ability to meet a specific demand and does not contain the extended product in terms of after-sales services, spare parts availability, addressing complaints, and so on.
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संबंधित प्रश्न
What is marketing mix?
Write Short Note on Publicity.
Explain branding.
Sales promotion is helpful in making effective.
What are the elements of marketing mix.
"Buy appliances worth Rs.15,000 and get a discount voucher of Rs. 3,000." Which of the following sales promotion activity is being depicted here?
______ is a stage at which idea of new product is tested in potential consumers to determine consumer acceptance.
Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?
Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Which of the following is not a promotion mix?
Distinguish between multilevel marketing and teleshopping.
What are the components of 'price mix'?
Give one difference between mail order shopping and teleshopping.
State the components of place mix.
What do you understand by marketing mix?
Write a short note on any two P's of marketing.
