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प्रश्न
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
विकल्प
(A) - (ii), (B) - (iii), (C) - (i)
(A) - (i), (B) - (iii), (C) - (ii)
(A) - (iii), (B) - (ii), (C) - (i)
(A) - (ii), (B) - (i), (C) - (iii)
उत्तर
(A) - (ii), (B) - (iii), (C) - (i)
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संबंधित प्रश्न
What is marketing mix?
What are the objectives of personal selling?
State three objectives of sales promotion.
Selling goods by the producer to consumer involves which channel?
Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
'Ultimate Televisions Ltd.' is offering its 50" TV sets at a discount of Rs. 10,000 for a period of two months beginning from 15th February, 2021. Which of the following sales promotion activity is being used by 'Ultimate Televisions Ltd.':
Which one is not an element of marketing mix?
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
Study the relation between first and the second words given below and fill in the fourth word on that basis.
Advertiser : Advertising : : Publicity : ______
As a Marketing Manager, explain any four objectives of Advertising you will familiarise a new sales team with, during their training and orientation sessions.
This marketing component is most likely to be standardized ______.
Which of the following is not a promotion mix?
An element of marketing mix, which creates utilities of time, place and possession:
Which of the following is not an element of Distribution mix?
Which of the following is not an element of Marketing Mix?
Define 'price mix.'
Enumerate the elements of promotion mix:
