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प्रश्न
An element of marketing mix, which creates utilities of time, place and possession:
विकल्प
Place
Product
Promotion
Price
उत्तर
Place
Explanation:
The "Place" element of the marketing mix is responsible for creating the utilities of time, place, and possession by ensuring that products are available where and when customers need them. This includes the distribution channels and logistics involved in getting the product from the manufacturer to the end consumer, thereby facilitating the transfer of ownership and making the product accessible.
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संबंधित प्रश्न
Write Short Note on Publicity.
Sales promotion is helpful in making effective.
A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
Which of the following is not a promotion mix?
Which of the following is not an element of Marketing Mix?
What are the components of 'price mix'?
State the components of place mix.
