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प्रश्न
Which of the following is not an element of Marketing Mix?
विकल्प
Price Mix
Place Mix
Promotion Mix
Process Mix
उत्तर
Process Mix
Explanation:
- Product Mix: Decisions about the goods or services offered.
- Price Mix: Decisions about pricing strategies and structures.
- Place Mix: Decisions about distribution channels and logistics.
- Promotion Mix: Decisions about advertising, sales promotions, and public relations.
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संबंधित प्रश्न
Write Short Note on Publicity.
Sales promotion is helpful in making effective.
"Buy appliances worth Rs.15,000 and get a discount voucher of Rs. 3,000." Which of the following sales promotion activity is being depicted here?
Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?
A car manufacturer offers to sell a particular brand of car at a discount of Rs. 10,000 for a limited period. Identify the sales promotion activity in the above example.
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Study the relation between first and the second words given below and fill in the fourth word on that basis.
Advertiser : Advertising : : Publicity : ______
As a Marketing Manager, explain any four objectives of Advertising you will familiarise a new sales team with, during their training and orientation sessions.
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
Give the four components of a promotional mix.
