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प्रश्न
Study the relation between first and the second words given below and fill in the fourth word on that basis.
Advertiser : Advertising : : Publicity : ______
उत्तर
Advertiser : Advertising : : Publicity : Media
APPEARS IN
संबंधित प्रश्न
Answer the question briefly.
Distinguish between advertisement and publicity.
Sales promotion is helpful in making effective.
Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?
Which one is not an element of marketing mix?
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
Which of the following is not an element of the marketing mix?
Which of the following is not an element of Distribution mix?
Give the four components of a promotional mix.
