Topics
Principles and Functions of Management
Nature and Significance of Management
- Concept of Management
- Objectives of Management
- Importance of Management
- Management as Science, Art and Profession
- Levels of Management
- Management Functions
- Coordination as an Essence of Management
Principles of Management
- Concept of Principles of Management
- Significance of Management Principles
- Fayol’s Principles of Management
- Principles of Taylor’s Scientific Management
- Techniques of Taylor’s Scientific Management
- Standardisation and Simplification of Work
Management and Business Environment
- Concept of Business Environment
- Importance of Business Environment
- Dimensions of Business Environment - Macro
- Impact of Government Policy Changes on Business with Special Reference to Liberalization, Privatization and Globalization in India
- Economic Environment in India
Planning
- Concept of Planning
- Limitation of Planning
- Planning Process
- Objective of Single Use and Standing Plans
- Strategy of Single Use and Standing Plans
- Policy of Single Use and Standing Plans
- Single Use and Standing Plans - Method Rule
- Budget and Programme
- Types of Plans
Organising
- Concept of Organising
- Structure of Organisation
- Concept of Delegation of Authority
- Elements of Delegation
- Importance of Delegation of Authority
- Concept of Decentralization
- Importance of Decentralization
- Steps in the Process of Organising
Staffing
- Concept of Staffing
- Importance of Staffing
- Staffing as a Part of Human Resource Management
- Evolution of Human Resource Management
- Staffing Process
- Staffing - Recruitment Process
- Staffing - Selection Process
- Concept of Training and Development
- Importance of Training and Development
- Methods of Training
Directing
- Meaning and Features Of Directing
- Importance of Directing
- Principles of Directing
- Elements of Directing
- Concept of Supervision
- Importance of Supervision
- Function of a Supervisor
- Concept of Motivation
- Importance of Motivation
- Maslow’s Hierarchy of Needs
- Motivation - Financial and Non Financial Incentives
- Concept of Leadership
- Importance of Leadership
- Leadership Styles
- Concept of Communication
- Elements of the Communication Process
- Importance of Communication in Business
- Formal and Informal Communication
- Barriers to Effective Communication
- How to Overcome the Barriers
Controlling
- Concept of Controlling
- Features of Controlling
- Importance of Controlling
- Relationship Between Planning and Controlling
- Steps in Controlling Process
- Techniques of Managerial Control
- Responsibility Accounting
- Management Audit
Business Finance and Marketing
Financial Management
- Concept of Financial Management
- Role and Objectives of Financial Management
- Financial decisions - investment
- Financial Decisions - Financing and Dividend
- Concept of Financial Planning
- Importance of Financial Planning
- Concept of Capital Structure
- Concept of Fixed and Working Capital
- Factors Affecting Fixed and Working Capital Requirements
Financial Markets
- Concept of Financial Markets
- Types of Financial Markets
- Money Market
- Capital Market
- Kinds of Capital Market
- Methods of Floatation in the Primary Market
- Stock Exchange
- Securities and Exchange Board of India (SEBI)
- Distinction Between Capital Market and Money Market
- National Stock Exchange of India (NSE)
Marketing Management
- Concept of Marketing
- Concept of Selling
- Concept of Marketing Management
- Marketing Functions
- Marketing Management Philosophies
- Concept of Marketing Mix
- Elements of Marketing Mix
- Nature of Product
- Product - Branding
- Product - Labelling
- Product Mix - Packaging
- Concept of Price (Marketing)
- Factors Affecting Price Determination
- Concept of Physical Distribution
- Components of Physical Distribution
- Role of Physical Distribution
- Meaning of Channels of Distribution
- Types of Channels of Distribution
- Choice of Channels - Factors Determining
- Concept of Promotion (Marketing)
- Elements of Promotion Mix
- Role of Promotion (Marketing)
- Concept of Advertising (Marketing)
- Role of Advertising
- Objections Against Advertising
- Concept of Personal Selling
- Qualities of a Good Salesman
- Concept of Sales Promotion
- Techniques of Sales Promotion
- Concept of Public Relations
- Role of Public Relations
- Role of Marketing
Consumer Protection
- Concept of Consumer Protection
- Consumer Protection Act 1986 (COPRA)
- Meaning of Consumer
- Consumer Rights and Responsibilities
- Legal Redressal Machinery Under Consumer Protection Act 1986
- Remedies Available to the Consumer Under Consumer Protection Act 1986
- Consumer Awareness
- Role of Consumer Organizations and Non-governmental Organizations (NGOs)
- Legal Protection to Consumers
- Meaning, features, objectives and differences of Advertising, sales promotion, personal selling and publicity.
If you would like to contribute notes or other learning material, please submit them using the button below.
Shaalaa.com | Marketing Management 4
to track your progress
