Marketing Functions

State any two features of Marketing Research.

Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.

Match the FUNCTIONS of Marketing in Column I with the appropriate ACTIVITIES in Column II.

Explain the following function of marketing:

Product designing and development 

Samay wanted to purchase a car with the latest standards and possessing features to minimize pollution. He saw an advertisement and subsequently visited the showroom of the company where the car was displayed. In his discussion, the marketing manager told Samay that the company is providing credit facilities, maintenance services and many other useful services on account of which the company is experiencing repeat sales and has been able to develop brand loyalty. Thus, ______ marketing function is being discussed between the marketing manager and Samay.  

Tea is produced in Assam but is carried to customers not only in this state but also in other parts of the country.

1. Identify and explain the function of marketing that enables the marketer to achieve its goals.
2. Enumerate any two factors that marketer should take into consideration in order to analyse the identified needs.

____________ is the marketing function which is concerned with informing the customers about the firm’s products.

Choco Ltd. offers a wide variety of chocolate products. It has an action program of not selling its products by their generic name but under different names like Choco-silk bar, Choco-Munchy and Choco-crunchy etc. for different customer segments. All these names have great popularity and acceptability in the markets.

As the company policy the products were offered at reasonable and affordable prices for targeting a mass customer base.

During the festive season the company launched a massive promotional campaign to increase its revenue and achieve its communication objectives. The company introduced free gifts for the customers.

Their on-ground sales team delivers the product not only to the departmental stores but also to small shops, so that all segments of customers can easily get the products. They also provide information and support services to customers to ensure repeat sales.

From the viewpoint of the management function, briefly explain any four activities of marketing which the firm will be involved in, apart from the above-mentioned ones it's already performing.