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प्रश्न
Tea is produced in Assam but is carried to customers not only in this state but also in other parts of the country.
- Identify and explain the function of marketing that enables the marketer to achieve its goals.
- Enumerate any two factors that marketer should take into consideration in order to analyse the identified needs.
उत्तर
- The function of marketing that enables the marketer to achieve its goals is Transportation.
It involves physical movement of goods from one place to another. Since the user of products are wide spread and geographically separated from the place where they are produced it is necessary to move them to the place where they are needed for consumption. - The factors that should be taken into consideration to analyse the marketing needs are nature of the product, cost and location of target market.
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संबंधित प्रश्न
Name the function of marketing which is concerned with the cost and location of target market.
Name the marketing function which is concerned with the important decision of managing inventory
Explain the following function of marketing:
Gathering and analysing market information
Explain the following function of marketing:
Marketing planning
Explain the following functions of marketing:
Pricing of products
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above.
Zolo, a marketer of cars having 40 % of the current market share of the country aims at increasing the market share to 70% in next few years. For achieving this objective the manager of the company specified the action programme covering various aspects. Identify the function of marketing discussed above.
What are the advantages of branding to marketers of goods and services
Match the FUNCTIONS of Marketing in Column I with the appropriate ACTIVITIES in Column II.
| Column I | Column II | ||
| (1) | Marketing Planning | (i) | Providing basis for distinguishing the product of a firm with that of the competitor. |
| (2) | Product Designing and Development | (ii) | Specifying the action programmes to achieve different objectives. |
| (3) | Branding | (iii) | Making the product attractive to the target customers. |
Which of the following functions of marketing helps in building customer's loyalty and in promoting its sale?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
In order to get feedback about its recently launched immunity-boosting ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited:
One of the important decision areas under the marketing function of ______ is managing inventory.
Choco Ltd. offers a wide variety of chocolate products. It has an action program of not selling its products by their generic name but under different names like Choco-silk bar, Choco-Munchy and Choco-crunchy etc. for different customer segments. All these names have great popularity and acceptability in the markets.
As the company policy the products were offered at reasonable and affordable prices for targeting a mass customer base.
During the festive season the company launched a massive promotional campaign to increase its revenue and achieve its communication objectives. The company introduced free gifts for the customers.
Their on-ground sales team delivers the product not only to the departmental stores but also to small shops, so that all segments of customers can easily get the products. They also provide information and support services to customers to ensure repeat sales.
From the viewpoint of the management function, briefly explain any four activities of marketing which the firm will be involved in, apart from the above-mentioned ones it's already performing.
Name the function of marketing which is effective in bringing repeat sales from the customers and developing brand loyalty for a product.
As a function of marketing, Warehousing creates time utility.
What is marketing research?
