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प्रश्न
Tea is produced in Assam but is carried to customers not only in this state but also in other parts of the country.
- Identify and explain the function of marketing that enables the marketer to achieve its goals.
- Enumerate any two factors that marketer should take into consideration in order to analyse the identified needs.
उत्तर
- The function of marketing that enables the marketer to achieve its goals is Transportation.
It involves physical movement of goods from one place to another. Since the user of products are wide spread and geographically separated from the place where they are produced it is necessary to move them to the place where they are needed for consumption. - The factors that should be taken into consideration to analyse the marketing needs are nature of the product, cost and location of target market.
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संबंधित प्रश्न
Name the function of marketing which is concerned with the cost and location of target market.
Name the marketing function which is concerned with the important decision of managing inventory
‘Silkiya Ltd.’ is a company manufacturing silk cloth. It has been consistently earning good profits for many years. This year too, it has been able to generate enough profits. There is the availability of enough cash in the company and good prospects for growth in future. It is a well-managed organisation and believes in quality, equal employment opportunities and good remuneration practices. It has many shareholders who prefer to receive a regular income from their investments. It has taken a loan of < 60 lakhs from SBI Bank and is bound by certain restrictions on the payment of dividend according to the terms of the loan agreement.
The above discussion about the company leads to various factors which decide how much profit should be retained and how much has to be distributed by the company. Quoting the lines from the above discussion, identify and explain any four such factors
Explain the following function of marketing:
Physical distribution
Explain the following functions of marketing:
Pricing of products
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above.
Explain Buying and Assembling, as a function of marketing.
Which of the following is the function of marketing?
____________ is the marketing function which is concerned with informing the customers about the firm’s products.
Which of the following are the different functions performed by the intermediaries in case of nondurables.
Which of the following functions of marketing helps in building customer's loyalty and in promoting its sale?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
In order to get feedback about its recently launched immunity-boosting ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited:
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
One of the important decision areas under the marketing function of ______ is managing inventory.
Paddy is grown during summer season but its demand and sale takes place throughout the year.
- Name and state the function of marketing which should be undertaken to reduce the gap between production and consumption of Paddy.
- State by giving two reasons as to why proper discharge of this function is important.
As a function of marketing, Warehousing creates time utility.
