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प्रश्न
Explain the following function of marketing:
Physical distribution
उत्तर
Channels of distribution are to be decided through which products would be moved from the place of production to the place of consumption. Choosing an appropriate distribution channel holds more importance because an inappropriate distribution channel may either lead to an increase in the price of the good or a decrease in the quality of the product.
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संबंधित प्रश्न
Name the function of marketing which is concerned with the cost and location of target market.
Name the marketing function which is concerned with the important decision of managing inventory
Explain the following function of marketing:
Marketing planning
Explain the following functions of marketing:
Pricing of products
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above.
Explain Buying and Assembling, as a function of marketing.
Which of the following is the function of marketing?
____________ is the marketing function which is concerned with informing the customers about the firm’s products.
Match the FUNCTIONS of Marketing in Column I with the appropriate ACTIVITIES in Column II.
| Column I | Column II | ||
| (1) | Marketing Planning | (i) | Providing basis for distinguishing the product of a firm with that of the competitor. |
| (2) | Product Designing and Development | (ii) | Specifying the action programmes to achieve different objectives. |
| (3) | Branding | (iii) | Making the product attractive to the target customers. |
Which of the following marketing functions is concerned with informing the customers about the firm's products?
In order to get feedback about its recently launched immunity-boosting ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited:
Statement-I Transportation helps in creating time utility and warehousing helps in creating place utility.
Statement-II The process of classification of products into different groups on the basis of their important characteristics is known as standardization.
Choose the correct option from the options given below:
Choco Ltd. offers a wide variety of chocolate products. It has an action program of not selling its products by their generic name but under different names like Choco-silk bar, Choco-Munchy and Choco-crunchy etc. for different customer segments. All these names have great popularity and acceptability in the markets.
As the company policy the products were offered at reasonable and affordable prices for targeting a mass customer base.
During the festive season the company launched a massive promotional campaign to increase its revenue and achieve its communication objectives. The company introduced free gifts for the customers.
Their on-ground sales team delivers the product not only to the departmental stores but also to small shops, so that all segments of customers can easily get the products. They also provide information and support services to customers to ensure repeat sales.
From the viewpoint of the management function, briefly explain any four activities of marketing which the firm will be involved in, apart from the above-mentioned ones it's already performing.
Maharana’ is a famous take-away food outlet in Meerut. It is quite popular among local people and travellers on the national highway. It offers a wide variety of ‘paranthas’ and “sandwiches’ packed in special containers which are designed and developed by them to keep the food hot and fresh.
Considering the taught competition in the nearby area, the prices have been set reasonably low.
The owner Normal Singh spends huge sums of money to put large hoardings and kiosks in the vicinity, to inform the people about the outlet's location and the special items on its menu.
The firm is performing various marketing functions to achieve its marketing objectives.
On the basis of the information given in the above case identify and explain any three ‘marketing functions.
Name the function of marketing which is effective in bringing repeat sales from the customers and developing brand loyalty for a product.
Tea is produced in Assam but is carried to customers not only in this state but also in other parts of the country.
- Identify and explain the function of marketing that enables the marketer to achieve its goals.
- Enumerate any two factors that marketer should take into consideration in order to analyse the identified needs.
Paddy is grown during summer season but its demand and sale takes place throughout the year.
- Name and state the function of marketing which should be undertaken to reduce the gap between production and consumption of Paddy.
- State by giving two reasons as to why proper discharge of this function is important.
State any two features of Marketing Research.
