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Explain the following function of marketing: Physical distribution - Business Studies

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Question

Explain the following function of marketing: 

Physical distribution

Explain

Solution

Channels of distribution are to be decided through which products would be moved from the place of production to the place of consumption. Choosing an appropriate distribution channel holds more importance because an inappropriate distribution channel may either lead to an increase in the price of the good or a decrease in the quality of the product.

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2013-2014 (March) Delhi Set 1

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