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Question
Explain Buying and Assembling, as a function of marketing.
Solution
Buying: Buying is the first step in the process of marketing. It involves what to buy, what quality, how much, from whom, when and at, what price. People in business buy to increase sales or to decrease costs. Purchasing agents are much influenced by quality, service, and price. The products that the retailers buy for resale are determined by the need and preferences of theirs. customers.
Assembling: After buying all the materials purchased it should be collected at a central place, it is called assembling. Assembling is required for all kinds of products whether they are agriculture products, consumer product or industrial products.
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