Advertisements
Advertisements
Question
Explain the following function of marketing:
Product designing and development
Solution
Product designing and development Marketing activity also relates with designing and developing the product in such a way that it attracts the target customers. A good design can improve the performance of a product and also give it a competitive advantage in the market, e.g. if we plan to buy a car, we will not only consider its features like price, mileage, etc. but its design, shape, and style also.
APPEARS IN
RELATED QUESTIONS
Name the marketing function which is concerned with the important decision of managing inventory
‘Silkiya Ltd.’ is a company manufacturing silk cloth. It has been consistently earning good profits for many years. This year too, it has been able to generate enough profits. There is the availability of enough cash in the company and good prospects for growth in future. It is a well-managed organisation and believes in quality, equal employment opportunities and good remuneration practices. It has many shareholders who prefer to receive a regular income from their investments. It has taken a loan of < 60 lakhs from SBI Bank and is bound by certain restrictions on the payment of dividend according to the terms of the loan agreement.
The above discussion about the company leads to various factors which decide how much profit should be retained and how much has to be distributed by the company. Quoting the lines from the above discussion, identify and explain any four such factors
Explain the following function of marketing:
Gathering and analysing market information
Explain the following function of marketing:
Customer support services
Explain the following function of marketing:
Physical distribution
Explain the following functions of marketing:
Pricing of products
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above.
____________ is the marketing function which is concerned with informing the customers about the firm’s products.
Which of the following are the different functions performed by the intermediaries in case of nondurables.
Match the FUNCTIONS of Marketing in Column I with the appropriate ACTIVITIES in Column II.
| Column I | Column II | ||
| (1) | Marketing Planning | (i) | Providing basis for distinguishing the product of a firm with that of the competitor. |
| (2) | Product Designing and Development | (ii) | Specifying the action programmes to achieve different objectives. |
| (3) | Branding | (iii) | Making the product attractive to the target customers. |
Which of the following functions of marketing helps in building customer's loyalty and in promoting its sale?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Statement-I Transportation helps in creating time utility and warehousing helps in creating place utility.
Statement-II The process of classification of products into different groups on the basis of their important characteristics is known as standardization.
Choose the correct option from the options given below:
One of the important decision areas under the marketing function of ______ is managing inventory.
As a function of marketing, Warehousing creates time utility.
