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प्रश्न
State any two features of Marketing Research.
उत्तर
Two features of marketing research are:
- Objective and Systematic Approach: Market research is undertaken in a controlled and objective manner. Systematic data gathering and analysis ensures accuracy and reliability. A structured research approach provides firms with unbiased and valuable findings to inform strategic decisions.
- Customer Centric Focus: Market research focuses on understanding customers needs, preferences, and behaviours. It enables firms to understand their target market better, identify client segments, and create effective marketing strategies. Putting the customer at the core of research can help organisations align products, services, and marketing to satisfy expectations and create a competitive edge.
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संबंधित प्रश्न
‘Silkiya Ltd.’ is a company manufacturing silk cloth. It has been consistently earning good profits for many years. This year too, it has been able to generate enough profits. There is the availability of enough cash in the company and good prospects for growth in future. It is a well-managed organisation and believes in quality, equal employment opportunities and good remuneration practices. It has many shareholders who prefer to receive a regular income from their investments. It has taken a loan of < 60 lakhs from SBI Bank and is bound by certain restrictions on the payment of dividend according to the terms of the loan agreement.
The above discussion about the company leads to various factors which decide how much profit should be retained and how much has to be distributed by the company. Quoting the lines from the above discussion, identify and explain any four such factors
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