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प्रश्न
Paddy is grown during summer season but its demand and sale takes place throughout the year.
- Name and state the function of marketing which should be undertaken to reduce the gap between production and consumption of Paddy.
- State by giving two reasons as to why proper discharge of this function is important.
उत्तर
- The function of marketing that reduces the gap between production and consumption of paddy is Storage or Warehousing.
Due to irregular demand or supply, there may be time gap between production of goods and their sale. Storage helps in reducing the time gap between production and consumption and provides time utility. - Importance of warehousing:
- To ensure smooth flow of products in the market.
- To protect against any unavoidable delays in delivery or meet contingencies in demand.
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संबंधित प्रश्न
Name the marketing function which is concerned with informing the customers about the firm's products.
Name the function of marketing which is concerned with the cost and location of target market.
‘Silkiya Ltd.’ is a company manufacturing silk cloth. It has been consistently earning good profits for many years. This year too, it has been able to generate enough profits. There is the availability of enough cash in the company and good prospects for growth in future. It is a well-managed organisation and believes in quality, equal employment opportunities and good remuneration practices. It has many shareholders who prefer to receive a regular income from their investments. It has taken a loan of < 60 lakhs from SBI Bank and is bound by certain restrictions on the payment of dividend according to the terms of the loan agreement.
The above discussion about the company leads to various factors which decide how much profit should be retained and how much has to be distributed by the company. Quoting the lines from the above discussion, identify and explain any four such factors
Explain the following function of marketing:
Marketing planning
Explain the following function of marketing:
Customer support services
Explain the following function of marketing:
Physical distribution
Explain the following functions of marketing:
Pricing of products
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above.
Mention any two facilitating functions of marketing.
Zolo, a marketer of cars having 40 % of the current market share of the country aims at increasing the market share to 70% in next few years. For achieving this objective the manager of the company specified the action programme covering various aspects. Identify the function of marketing discussed above.
Which of the following functions of marketing helps in building customer's loyalty and in promoting its sale?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Statement-I Transportation helps in creating time utility and warehousing helps in creating place utility.
Statement-II The process of classification of products into different groups on the basis of their important characteristics is known as standardization.
Choose the correct option from the options given below:
One of the important decision areas under the marketing function of ______ is managing inventory.
Choco Ltd. offers a wide variety of chocolate products. It has an action program of not selling its products by their generic name but under different names like Choco-silk bar, Choco-Munchy and Choco-crunchy etc. for different customer segments. All these names have great popularity and acceptability in the markets.
As the company policy the products were offered at reasonable and affordable prices for targeting a mass customer base.
During the festive season the company launched a massive promotional campaign to increase its revenue and achieve its communication objectives. The company introduced free gifts for the customers.
Their on-ground sales team delivers the product not only to the departmental stores but also to small shops, so that all segments of customers can easily get the products. They also provide information and support services to customers to ensure repeat sales.
From the viewpoint of the management function, briefly explain any four activities of marketing which the firm will be involved in, apart from the above-mentioned ones it's already performing.
As a function of marketing, Warehousing creates time utility.
State any two features of Marketing Research.
What is marketing research?
