Advertisements
Advertisements
प्रश्न
Paddy is grown during summer season but its demand and sale takes place throughout the year.
- Name and state the function of marketing which should be undertaken to reduce the gap between production and consumption of Paddy.
- State by giving two reasons as to why proper discharge of this function is important.
उत्तर
- The function of marketing that reduces the gap between production and consumption of paddy is Storage or Warehousing.
Due to irregular demand or supply, there may be time gap between production of goods and their sale. Storage helps in reducing the time gap between production and consumption and provides time utility. - Importance of warehousing:
- To ensure smooth flow of products in the market.
- To protect against any unavoidable delays in delivery or meet contingencies in demand.
APPEARS IN
संबंधित प्रश्न
Name the function of marketing which is concerned with the cost and location of target market.
‘Silkiya Ltd.’ is a company manufacturing silk cloth. It has been consistently earning good profits for many years. This year too, it has been able to generate enough profits. There is the availability of enough cash in the company and good prospects for growth in future. It is a well-managed organisation and believes in quality, equal employment opportunities and good remuneration practices. It has many shareholders who prefer to receive a regular income from their investments. It has taken a loan of < 60 lakhs from SBI Bank and is bound by certain restrictions on the payment of dividend according to the terms of the loan agreement.
The above discussion about the company leads to various factors which decide how much profit should be retained and how much has to be distributed by the company. Quoting the lines from the above discussion, identify and explain any four such factors
Explain the following function of marketing:
Gathering and analysing market information
Explain the following function of marketing:
Customer support services
Explain the following function of marketing:
Physical distribution
Explain the following functions of marketing:
Pricing of products
Which of the following is the function of marketing?
____________ is the marketing function which is concerned with informing the customers about the firm’s products.
Zolo, a marketer of cars having 40 % of the current market share of the country aims at increasing the market share to 70% in next few years. For achieving this objective the manager of the company specified the action programme covering various aspects. Identify the function of marketing discussed above.
Which of the following are the different functions performed by the intermediaries in case of nondurables.
Match the FUNCTIONS of Marketing in Column I with the appropriate ACTIVITIES in Column II.
| Column I | Column II | ||
| (1) | Marketing Planning | (i) | Providing basis for distinguishing the product of a firm with that of the competitor. |
| (2) | Product Designing and Development | (ii) | Specifying the action programmes to achieve different objectives. |
| (3) | Branding | (iii) | Making the product attractive to the target customers. |
Samay wanted to purchase a car with the latest standards and possessing features to minimize pollution. He saw an advertisement and subsequently visited the showroom of the company where the car was displayed. In his discussion, the marketing manager told Samay that the company is providing credit facilities, maintenance services and many other useful services on account of which the company is experiencing repeat sales and has been able to develop brand loyalty. Thus, ______ marketing function is being discussed between the marketing manager and Samay.
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Statement-I Transportation helps in creating time utility and warehousing helps in creating place utility.
Statement-II The process of classification of products into different groups on the basis of their important characteristics is known as standardization.
Choose the correct option from the options given below:
Tea is produced in Assam but is carried to customers not only in this state but also in other parts of the country.
- Identify and explain the function of marketing that enables the marketer to achieve its goals.
- Enumerate any two factors that marketer should take into consideration in order to analyse the identified needs.
State any two features of Marketing Research.
