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प्रश्न
Explain the following function of marketing:
Gathering and analysing market information
उत्तर
Marketer analyses the prevailing trend in the market and identify the best opportunities. Collecting information of the target market segment including a size of market and behaviour, culture, needs and wants of customers. This function has multiple purposes, including:
- Customer wants understanding
- Competitor strategy monitoring
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संबंधित प्रश्न
‘Silkiya Ltd.’ is a company manufacturing silk cloth. It has been consistently earning good profits for many years. This year too, it has been able to generate enough profits. There is the availability of enough cash in the company and good prospects for growth in future. It is a well-managed organisation and believes in quality, equal employment opportunities and good remuneration practices. It has many shareholders who prefer to receive a regular income from their investments. It has taken a loan of < 60 lakhs from SBI Bank and is bound by certain restrictions on the payment of dividend according to the terms of the loan agreement.
The above discussion about the company leads to various factors which decide how much profit should be retained and how much has to be distributed by the company. Quoting the lines from the above discussion, identify and explain any four such factors
Explain the following function of marketing:
Marketing planning
Explain the following function of marketing:
Physical distribution
Explain the following function of marketing:
Product designing and development
Explain the following functions of marketing:
Pricing of products
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| Column I | Column II | ||
| (1) | Marketing Planning | (i) | Providing basis for distinguishing the product of a firm with that of the competitor. |
| (2) | Product Designing and Development | (ii) | Specifying the action programmes to achieve different objectives. |
| (3) | Branding | (iii) | Making the product attractive to the target customers. |
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