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प्रश्न
Explain the following function of marketing:
Gathering and analysing market information
उत्तर
Marketer analyses the prevailing trend in the market and identify the best opportunities. Collecting information of the target market segment including a size of market and behaviour, culture, needs and wants of customers. This function has multiple purposes, including:
- Customer wants understanding
- Competitor strategy monitoring
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संबंधित प्रश्न
Name the marketing function which is concerned with informing the customers about the firm's products.
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The above discussion about the company leads to various factors which decide how much profit should be retained and how much has to be distributed by the company. Quoting the lines from the above discussion, identify and explain any four such factors
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