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प्रश्न
State any two features of Marketing Research.
उत्तर
Two features of marketing research are:
- Objective and Systematic Approach: Market research is undertaken in a controlled and objective manner. Systematic data gathering and analysis ensures accuracy and reliability. A structured research approach provides firms with unbiased and valuable findings to inform strategic decisions.
- Customer Centric Focus: Market research focuses on understanding customers needs, preferences, and behaviours. It enables firms to understand their target market better, identify client segments, and create effective marketing strategies. Putting the customer at the core of research can help organisations align products, services, and marketing to satisfy expectations and create a competitive edge.
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संबंधित प्रश्न
Name the marketing function which is concerned with informing the customers about the firm's products.
Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well-versed about various aspects of rice cultivation. He was also selected by the government for a pilot-project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers' views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no pre-determined specifications in case of rice because of which it would be difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of 'Malabari Organic Rice' and classified it into three different varieties namely — Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation.
Explain the three functions of marketing, with reference to the above paragraph.
Explain the following function of marketing:
Customer support services
Explain the following function of marketing:
Product designing and development
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above.
Mention any two facilitating functions of marketing.
Zolo, a marketer of cars having 40 % of the current market share of the country aims at increasing the market share to 70% in next few years. For achieving this objective the manager of the company specified the action programme covering various aspects. Identify the function of marketing discussed above.
Which of the following are the different functions performed by the intermediaries in case of nondurables.
Statement-I Transportation helps in creating time utility and warehousing helps in creating place utility.
Statement-II The process of classification of products into different groups on the basis of their important characteristics is known as standardization.
Choose the correct option from the options given below:
Maharana’ is a famous take-away food outlet in Meerut. It is quite popular among local people and travellers on the national highway. It offers a wide variety of ‘paranthas’ and “sandwiches’ packed in special containers which are designed and developed by them to keep the food hot and fresh.
Considering the taught competition in the nearby area, the prices have been set reasonably low.
The owner Normal Singh spends huge sums of money to put large hoardings and kiosks in the vicinity, to inform the people about the outlet's location and the special items on its menu.
The firm is performing various marketing functions to achieve its marketing objectives.
On the basis of the information given in the above case identify and explain any three ‘marketing functions.
