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प्रश्न
Explain the following function of marketing:
Marketing planning
उत्तर
Creating a market plan to achieve the marketing goals and objectives of the organisation. Market research is conducted to analyse the preferences of the customers to formulate a suitable plan. This function involves several important tasks:
- Setting Objectives: Setting precise and measurable objectives is the first step in marketing strategy. Goals may include expanding market share, launching new products, entering new markets, or boosting brand awareness and reputation.
- Market Research: Market research includes systematic data collection, analysis, and interpretation. It offers insights into market dynamics, customer behavior, and other aspects affecting company decisions.
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