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प्रश्न
Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well-versed about various aspects of rice cultivation. He was also selected by the government for a pilot-project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers' views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no pre-determined specifications in case of rice because of which it would be difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of 'Malabari Organic Rice' and classified it into three different varieties namely — Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation.
Explain the three functions of marketing, with reference to the above paragraph.
उत्तर
Functions of marketing with reference to the paragraph:
1) Gathering and Analysing Market Information: To know the needs of customers, marketers collect market information. This gives an idea of the business about the threats and business opportunities.
Quotation: Use the Internet to gather customers' views and opinions
2) Standardisation and Grading: Standardisation refers to the production of a product according to some standards or specific details. Grading is the classification of goods into various groups on the basis of size and quality.
Quotation: She knew that there were no pre-determined specifications in case of rice because of which it would be difficult to achieve uniformity in the output.
3) Branding: Branding refers to deciding a suitable name for the product. The name can be either a generic name or a brand name. The brand name acts as a basis for differentiation of the firm’s product with that of its competitors.
Quotation: To differentiate the product from its competitors, she gave it the name of
'Malabari Organic Rice'.
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संबंधित प्रश्न
Name the marketing function which is concerned with informing the customers about the firm's products.
Name the marketing function which is concerned with the important decision of managing inventory
Explain the following function of marketing:
Customer support services
Explain the following function of marketing:
Physical distribution
Explain the following function of marketing:
Product designing and development
Explain the following functions of marketing:
Pricing of products
____________ is the marketing function which is concerned with informing the customers about the firm’s products.
Zolo, a marketer of cars having 40 % of the current market share of the country aims at increasing the market share to 70% in next few years. For achieving this objective the manager of the company specified the action programme covering various aspects. Identify the function of marketing discussed above.
Match the FUNCTIONS of Marketing in Column I with the appropriate ACTIVITIES in Column II.
| Column I | Column II | ||
| (1) | Marketing Planning | (i) | Providing basis for distinguishing the product of a firm with that of the competitor. |
| (2) | Product Designing and Development | (ii) | Specifying the action programmes to achieve different objectives. |
| (3) | Branding | (iii) | Making the product attractive to the target customers. |
Which of the following functions of marketing helps in building customer's loyalty and in promoting its sale?
In order to get feedback about its recently launched immunity-boosting ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited:
Statement-I Transportation helps in creating time utility and warehousing helps in creating place utility.
Statement-II The process of classification of products into different groups on the basis of their important characteristics is known as standardization.
Choose the correct option from the options given below:
One of the important decision areas under the marketing function of ______ is managing inventory.
Choco Ltd. offers a wide variety of chocolate products. It has an action program of not selling its products by their generic name but under different names like Choco-silk bar, Choco-Munchy and Choco-crunchy etc. for different customer segments. All these names have great popularity and acceptability in the markets.
As the company policy the products were offered at reasonable and affordable prices for targeting a mass customer base.
During the festive season the company launched a massive promotional campaign to increase its revenue and achieve its communication objectives. The company introduced free gifts for the customers.
Their on-ground sales team delivers the product not only to the departmental stores but also to small shops, so that all segments of customers can easily get the products. They also provide information and support services to customers to ensure repeat sales.
From the viewpoint of the management function, briefly explain any four activities of marketing which the firm will be involved in, apart from the above-mentioned ones it's already performing.
Name the function of marketing which is effective in bringing repeat sales from the customers and developing brand loyalty for a product.
As a function of marketing, Warehousing creates time utility.
