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प्रश्न
Name the function of marketing which is effective in bringing repeat sales from the customers and developing brand loyalty for a product.
पर्याय
Standardization and grading
Promotion
Customer support services
Packaging and labelling
उत्तर
Customer support services
APPEARS IN
संबंधित प्रश्न
Name the marketing function which is concerned with the important decision of managing inventory
Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well-versed about various aspects of rice cultivation. He was also selected by the government for a pilot-project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers' views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no pre-determined specifications in case of rice because of which it would be difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of 'Malabari Organic Rice' and classified it into three different varieties namely — Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation.
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