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प्रश्न
Name the function of marketing which is effective in bringing repeat sales from the customers and developing brand loyalty for a product.
विकल्प
Standardization and grading
Promotion
Customer support services
Packaging and labelling
उत्तर
Customer support services
APPEARS IN
संबंधित प्रश्न
Name the marketing function which is concerned with the important decision of managing inventory
Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well-versed about various aspects of rice cultivation. He was also selected by the government for a pilot-project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers' views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no pre-determined specifications in case of rice because of which it would be difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of 'Malabari Organic Rice' and classified it into three different varieties namely — Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation.
Explain the three functions of marketing, with reference to the above paragraph.
‘Silkiya Ltd.’ is a company manufacturing silk cloth. It has been consistently earning good profits for many years. This year too, it has been able to generate enough profits. There is the availability of enough cash in the company and good prospects for growth in future. It is a well-managed organisation and believes in quality, equal employment opportunities and good remuneration practices. It has many shareholders who prefer to receive a regular income from their investments. It has taken a loan of < 60 lakhs from SBI Bank and is bound by certain restrictions on the payment of dividend according to the terms of the loan agreement.
The above discussion about the company leads to various factors which decide how much profit should be retained and how much has to be distributed by the company. Quoting the lines from the above discussion, identify and explain any four such factors
Explain the following function of marketing:
Customer support services
Explain the following function of marketing:
Physical distribution
Explain the following function of marketing:
Product designing and development
Explain Buying and Assembling, as a function of marketing.
Zolo, a marketer of cars having 40 % of the current market share of the country aims at increasing the market share to 70% in next few years. For achieving this objective the manager of the company specified the action programme covering various aspects. Identify the function of marketing discussed above.
What are the advantages of branding to marketers of goods and services
Which of the following functions of marketing helps in building customer's loyalty and in promoting its sale?
Samay wanted to purchase a car with the latest standards and possessing features to minimize pollution. He saw an advertisement and subsequently visited the showroom of the company where the car was displayed. In his discussion, the marketing manager told Samay that the company is providing credit facilities, maintenance services and many other useful services on account of which the company is experiencing repeat sales and has been able to develop brand loyalty. Thus, ______ marketing function is being discussed between the marketing manager and Samay.
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
One of the important decision areas under the marketing function of ______ is managing inventory.
Choco Ltd. offers a wide variety of chocolate products. It has an action program of not selling its products by their generic name but under different names like Choco-silk bar, Choco-Munchy and Choco-crunchy etc. for different customer segments. All these names have great popularity and acceptability in the markets.
As the company policy the products were offered at reasonable and affordable prices for targeting a mass customer base.
During the festive season the company launched a massive promotional campaign to increase its revenue and achieve its communication objectives. The company introduced free gifts for the customers.
Their on-ground sales team delivers the product not only to the departmental stores but also to small shops, so that all segments of customers can easily get the products. They also provide information and support services to customers to ensure repeat sales.
From the viewpoint of the management function, briefly explain any four activities of marketing which the firm will be involved in, apart from the above-mentioned ones it's already performing.
Tea is produced in Assam but is carried to customers not only in this state but also in other parts of the country.
- Identify and explain the function of marketing that enables the marketer to achieve its goals.
- Enumerate any two factors that marketer should take into consideration in order to analyse the identified needs.
State any two features of Marketing Research.
