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प्रश्न
What is marketing research?
उत्तर
Marketing research is collecting, analysing, and interpreting data and information about a target market, including customers, competitors, and industry trends. It enables organizations to make more informed decisions by giving information about market conditions, customer preferences, and the efficiency of marketing efforts. Market research uses various techniques to generate significant insights that guide corporate decisions, including surveys, interviews, focus groups, and data analysis.
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संबंधित प्रश्न
Name the function of marketing which is concerned with the cost and location of target market.
Explain the following functions of marketing:
Pricing of products
A marketer of colour TV having 20% of the current market share of the country aims at enhancing the market share to 50 percent in next three years. For achieving this objective he specified an action programme. Name the function of marketing being discussed above.
Which of the following is the function of marketing?
____________ is the marketing function which is concerned with informing the customers about the firm’s products.
Zolo, a marketer of cars having 40 % of the current market share of the country aims at increasing the market share to 70% in next few years. For achieving this objective the manager of the company specified the action programme covering various aspects. Identify the function of marketing discussed above.
Which of the following functions of marketing helps in building customer's loyalty and in promoting its sale?
Statement-I Transportation helps in creating time utility and warehousing helps in creating place utility.
Statement-II The process of classification of products into different groups on the basis of their important characteristics is known as standardization.
Choose the correct option from the options given below:
Maharana’ is a famous take-away food outlet in Meerut. It is quite popular among local people and travellers on the national highway. It offers a wide variety of ‘paranthas’ and “sandwiches’ packed in special containers which are designed and developed by them to keep the food hot and fresh.
Considering the taught competition in the nearby area, the prices have been set reasonably low.
The owner Normal Singh spends huge sums of money to put large hoardings and kiosks in the vicinity, to inform the people about the outlet's location and the special items on its menu.
The firm is performing various marketing functions to achieve its marketing objectives.
On the basis of the information given in the above case identify and explain any three ‘marketing functions.
Paddy is grown during summer season but its demand and sale takes place throughout the year.
- Name and state the function of marketing which should be undertaken to reduce the gap between production and consumption of Paddy.
- State by giving two reasons as to why proper discharge of this function is important.
